Fiero Habanero Tequila is the spiciest infused tequila in the U.S., blending the highest-quality, authentic Mexican tequila with LOCALLY GROWN HABANERO PEPPERS for a flaming agave experience. This signature tequila is made for those who never shy away from a challenge.

Fiero Tequila
Fiero Habanero Tequila is the spiciest infused tequila available in the US

Fiero translates to fearlessness, and a courageous, defiant spirit. We know that those who dare to drink Fiero Habanero Tequila embody our bold, and unapologetically spicy, spirit.

Tastes like a bite of fresh habanero backed with smooth agave

Spice fanatics will have met their match with Fiero Habanero Tequila since habaneros are among the spiciest peppers available — 40 times spicier than jalapeño peppers on the Scoville Heat Scale.


In-your-face spicy and proud of it, Fiero Habanero Tequila is so flavorful that it will likely become your secret ingredient to making the spiciest margaritas in a flash.


The world belongs to the brave

Scoville Scale
A proprietary, all-natural production process that uses only the finest ingredients is key to making a tequila that delivers the most vibrant flavor-packed punch imaginable

Fiero Tequila is distilled by Casa Don Roberto, run by one of two remaining multigenerational Mexican families whose ancestors helped launch the tequila industry.


This unique heritage and history in making the best tequilas on the market are crucial to producing a tequila that expertly balances quality, flavor, and heat: Fiero Habanero Tequila.


Each agave is expertly harvested, handpicked at its peak by jimadores (agave farmers), and slow roasted in special ovens for three days. Once the distillation process begins, Casa Don Roberto ́s Master Distiller, Estella Anguiano, removes the first and last batches of the distillate. The finished liquid is a premium white tequila. After that, it is infused with fresh habanero peppers for three days before being filtered one last time, resulting in a pristine and spicy tequila.

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