Fiero Tequila is distilled by Casa Don Roberto, run by one of two remaining multigenerational Mexican families whose ancestors helped launch the tequila industry.

This unique heritage and history in making the best tequilas on the market are crucial to producing a tequila that expertly balances quality, flavor, and heat: Fiero Habanero Tequila.

Each agave is expertly harvested, handpicked at its peak by jimadores (agave farmers), and slow roasted in special ovens for three days. Once the distillation process begins, Casa Don Roberto ́s Master Distiller, Estella Anguiano, removes the first and last batches of the distillate. The finished liquid is a premium white tequila. After that, it is infused with fresh habanero peppers for three days before being filtered one last time, resulting in a pristine and spicy tequila.